Crayola's Creativity Week Wins Shorty Award

Congratulations to our long-standing friends at Crayola. The 2023 edition of their Creativity Week program has just picked up a Bronze Award at the 16th annual Shorty Awards. We've been honored to be the video production partner for the Creativity Week program each year since its launch in 2022.

The Shorty Awards is an international awards competition honoring the best work by brands, agencies, nonprofits, and individuals across digital and social platforms.

Creativity Week is a week-long celebration of creativity, featuring 7 days of video-based activities culminating in a global 'assembly' event

In 2023 Creativity Week actively engaged 3.5 million students, and their 195,000 teachers, from 28,500 schools in all 50 US states and 77 countries (a 75% increase over the January 2022 pilot). This campaign received 615 million impressions in just one week, the daily feature videos received more than 1 million views and the culminating assembly livestream event had 250,000 participants.

-- 97% of teachers reported they plan to participate in this program annually

-- 83% of teachers reported that Crayola Creativity Week increased students’ creative confidence and their enthusiasm for using creativity and self-expression to learn about all school subjects

-- 71% of teachers reported this program increased the amount of art supplies used in their schools to teach a variety of subjects, including social-emotional learning, career exploration, and literacy.

-- The program earned over $6MM in media value

Creativity Week 2025 returns in January