Online Makematic Community

We’re Building An Online Makematic Community

So we’ve decided to build a Community! A community of educators and education professionals who are interested in improving their use of multimedia in the classroom. We have a lot of expertise in this area and we want to share that expertise with you!Read More

Employee Spotlight: Brandon McCann, Researcher

Have you ever wondered what goes on behind the scenes when we create our videos? This month, we spoke to Researcher, Brandon McCann who has been at the company for over a year. He talked about how he got his role at Makematic, his responsibilities as a researcher, and much more.Read More

employee spotlight lee henry script writer

Employee Spotlight: Lee Henry, Scriptwriter

Have you ever wondered what goes on behind the scenes when we create our videos? This month, we spoke to Scriptwriter, Lee Henry who has been at the company for four years! He discussed how he got his role at Makematic, his responsibilities as a scriptwriter, and much more.Read More

Hybrid Learning Is Here To Stay EdTech News July 2021 with illustration of computer

Hybrid Learning Is Here To Stay – EdTech News July 2021

For many of us, the summer holidays have already started. It’s a time to reflect on the past school year and to look forward to the next. More than ever before, we’re not quite sure what the new school year will bring and especially if it will involve more homeschooling too.Read More

Illustration of Project Manager Melissa Hodder

Employee Spotlight: Melissa Hodder, Project Manager

Have you ever wondered what goes on behind the scenes when we create our videos? This month, we spoke to Project Manager, Melissa Hodder, who’s only been at Makematic for 8 months but has immensely helped and supported the Production team in all of their projects.Read More

how to look natural on camera text with image of woman smiling

How To Look Natural On Camera: Makematic Behind-the-Scenes Vlog

In episode 14, I’m showing you how to look natural on camera. Not for the purpose of Zoom calls or Zoom presentations, as I am still working on that. This is to produce quick vlogs at home or for that TikTok video that you’ve been working on for 30 minutes, just so you could get the lip-sync timing right.Read More

Illustration of Kentucky State for KVEC. Illustration of man sitting with a guitar on his lap

Our Partnership with Kentucky Valley Educational Cooperative (KVEC)

‘People needed to know the history of our state (which was half of the stories we told). The other half want to honor our history as a region so others in our state/nation would know our untold story.’ Kimberly Sergent

In 2020, Makematic and the Driving Force Institute for Public Engagement teamed up with the non-profit educational cooperative KVEC (Kentucky Valley Educational Cooperative) to create two series for the growing history and civics collection Untold.Read More

Illustration of Senior Animator Daniel McGarrigle

Employee Spotlight: Daniel McGarrigle, Senior Animator

This month’s employee spotlight features one of our talented animators who has been working at Makematic since the very beginning! We caught up with Senior Animator, Daniel McGarrigle this month to talk about his role at Makematic!Read More

Illustrated image of Makematic's co-founder Catherine Davies

Employee Spotlight: Catherine Davies, Co-Founder

With Women’s History Month at full steam ahead, who better to highlight this month’s employee spotlight than our co-founder, Catherine Davies! We caught up with her this month to ask about her role at Makematic.Read More

images of 6 untold experts

Meet the Untold Experts

At Makematic, we are currently in-development of exciting, new U.S. history videos for the Untold collection. We are striving for the utmost in historical accuracy while making sure the videos are altogether fun to watch! We have numerous experts from across America who contribute immensely to each Untold video, who we’d love to showcase in this blog.Read More

Illustration of Aine Carlin for Makematic's employee spotlight blog

Employee Spotlight: Aine Carlin, Producer

In this month’s employee spotlight, we’re highlighting one of our many, talented producers Aine Carlin! Aine is one of the O.G. producers at Makematic. She’s been working at the company since it began in 2016 and has been involved in multiple projects. We caught up with her this month to talk about her role at Makematic!Read More

Illustration of young girl sitting at her desk in front of a laptop with books and school supplies

10 Reasons Why Educational Videos Are Super Effective

Throughout history, educators have learned through no small feat that in order to connect learning with students, they must adapt their learning resources into what works with each new generation. For Gen Z and Alpha, online videos is the way to go. You probably already know that however, so let’s explain ten reasons why educational videos are super effective for students.

#1 – Engagement

Numerous academic studies have been released on how video increases motivation and deeper learning, while also being able to specifically impact students’ ability to facilitate discussions and identify problems.

Want to learn more about the science behind it? We deeply recommend reading Cynthia J. Blame’s ‘Effective educational videos’ from Vanderbilt University in Nashville, Tennessee.

#2 – Accessibility

Let’s be honest, accessibility is still an over-looked subject even in 2020 but leaps and bounds are being made to make digital equipment & the virtual space it connects to far more accessibility to a wider range of people, particularly with disabilities.

From subtitling to audio description to transcripts, accessibility is finally becoming more mainstream and we at Makematic continue to discuss what steps we can make to do our part with our own content.

#3 – Portability

Print media is, unfortunately, becoming a thing of the past, especially for the new generations. If COVID-19 has taught us anything, is the need for trustworthy digital, learning resources that can be shared and used immediately around the newly-formed online classroom.

Unsure where to find video content for your students that will work on a wide range of devices? Why not check out our ever-increasing, educational video series on the Makematic VOD available on:

#4 – Ease of Production

You don’t need a PhD to make an effective, learning video, although it may certainly help! As long as you have access to a decent smartphone, you have all the tools at your fingertips to plan, produce and edit an educational video on a subject you love.

For kinesthetic learners, and students with learning disabilities e.g. Dyslexia. Video is a great tool alongside other resource mediums to help overcome barriers when trying to increase your student absorption of cognition & knowledge.

#5 – Replayability

Have you ever re-watched a film or television series and suddenly noticed new things that you didn’t pick up the first time you watched it?

A great benefit for video-based learning is how it allows anyone to pause, stop, rewind, and other timeline manipulation factors that can impact an individual’s learning experience. Unlike the traditional classroom or a group lecture, learning via video – you’d never have to miss something again, just as long as you can re-watch, you can always go back and re-absorb any missing info.

#6 – Visual Factor

Now, I love a good book from time to time, but even have to admit that video is only as good as the source material that inspires it. But that’s not to say the visual element of video is powerful and more appealing to learn from, particularly for my attention span.

Articles, journals, essays and more may feel more offputting to generations raised on television & online video. However, when you combine multiple sources of educational resources together with students, I truly believe you can get the best out of them.

#7 – Authenticity

Humans love to connect with fellow humans and if online video platforms such as YouTube & Twitch have taught us anything, it’s that having a human narration or even industry experts within your video adds a level of user connection that can be lost in translation through other forms of learning resources.

When we released our Teaching Online Masterclass (TOM) series, we had this in mind. The free-to-watch series contains numerous industry experts in the education industry. Why not check it out: https://tom.makematic.com/.

#8 – Collaboration

Successful learning is not just an individualistic experience. Having the ability to work with other people opens the conversation for feedback, ultimately providing students with inter-personal, social skills and the ability to take constructive criticism.

Video is a fun way for your students to create brainstorms and group learning experiences that can allow them to see easily their input to an educational topic while giving them that level of passion needed to connect to the subject matter in ways other mediums may struggle.

#9 – Contextual

Unlike relying on just reading literary materials, video provides strong visual cues. These help learners understand what’s happening, even when the language and prose is hard to follow.

Utilising infographics, source material and first-person accounts within your video help provide that much-needed cognitive downtime when learning and help keep the overall topic visually-stimulating.

#10 – Creativity

Video-based learning is a creative process, even when covering a specialist, STEM topic. It opens cognition to not just utilise the logistic side of your brain, but also your creative side too.

Creative thinking is fast-becoming one of the top employability skills for the future generation and by striving to incorporate video into your classroom, you allow the possibility for your students to begin to train themselves in these fundamental skills going forward.

We strive to inspire creativity through our videos, particularly for subjects that don’t get the reach they should. Just like our Untold Series where we delve into the fascinating history topics throughout the History of America.

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