Belfast Design Week 2020: Educating Gen Z On Instagram

This year’s Belfast Design Week was a little different. Instead of coming together in person, it was all on Zoom. Zoom is fine, it’s just not the same as going to an in-person event, meeting new people and taking one too many free snacks.

Yesterday (04 Nov), we hosted a webinar entitled “How To Design Your Instagram Feed To Educate Your Audience” with a focus on how to gain the attention of Generation Z. For those who attended and to Belfast Design Week – thank you! For those who didn’t get a chance to hear what we had to say, we’ve put some key highlights about Post-Millennials (Gen Z) and how Instagram is changing as a platform in terms of how people are using it.

29.6% of Instagram’s users were in the 18-24 age group (Statista, 2020)

With the current social climate that happened this year and is continuously happening, Instagram is no longer an appropriate place to exist unfazed by current events, politics, cultural and social issues, and much more. 

Travel photos and group selfies have been replaced with protest photos and educational infographics.

With a quick search, you can find posts advocating for anything you can think about with thousand of engagements. Posting bite-sized squares of information in the form of a carousel which Instagram launched in 2017, has been used by activists, advocacy groups and well-meaned individuals as a way to educate and inform.

Consider it something like PowerPoint activism (Nguyen, 2020)

In a time of social unrest, these text-based slideshow graphics have found new resonance and an eager audience, like Gen Z, on the platform, which has been known for prioritizing still images over text.

But if you are planning to do this text-based slideshow graphics, make sure that it’s coming from a good place. This means that if you’re trying to educate your audience on a certain topic or matter, you need to make sure that you are practicing what you preach as Patel (2017) stated that “Gen Z is going to know very quickly whether they are a part of something special or are caught in a big-talk campaign”.

As social media users, it’s up to us to be more critical and intentional with our digital footprints. This is something Gen Z (individuals like myself) wants to use social media for. We want to be educated and learn more about what is happening in our society, as sometimes in schools we are not taught about certain things, therefore we take matters into our own hands.

Learn more about Post-Millenials and Civic Engagement here.

We had recorded the webinar so that everyone who did not attend is able to watch it – even folks who didn’t sign up. Look out for this next week!

Image of different forms of media that Makematic videos can be viewed on

New Educational Videos Released On The Makematic VOD

We’ve got some new educational videos that have been released on the Makematic VOD! 

The Basic Principles of Design course focuses on, unsurprisingly, the basics of design. You’ll understand and learn colour, contrast, proportion, balance and more – complete with punchy explainer videos, practitioner interviews and creative ideas for teachers.

Make Impactful Video for Social Media will help you learn and understand the tools you need to produce effective and engaging video content for social media using Adobe Premier Pro. 

17DaystoLearn series:  These are self-directed challenges that can at primary or secondary level. Students will learn about the SDGs and take on challenges to help further each of the goals.

The students at Kings Hospital School, located in Dublin, completed the #17DaystoLearn challenge as part of their “Get Up and Goals” project. Read here to find out how they approached this challenge and the impact it had on the students.

Skillsumo: we’ve got new professional development and future proof videos that will help students and educators navigate and prepare for the world of work.

Check out the new videos today!

Untold: Stories You Won’t Learn About In A Textbook

Untold is a free collection of short, compelling, history videos and animations designed to engage new audiences in a new conversation and

  • shine a light on the stories that don’t always make it into the classroom
  • and question what we think we know about those that do.

Watch the first two Untold episodes here

New Adobe Education Video Courses by Makematic

Our friends over at Adobe recently launched their brand new Youtube channel – Adobe for Education – featuring TWO courses that we’ve produced for them.

Make Impactful Video for Social Media

Make Impactful Video for Social Media

This course is for social media creators hoping to improve their video game using Adobe Premier Pro. It focuses on practical tips and strategies, brought to life by compelling graphics and interviews with exciting creators.

Design Principles

Basic Principles of Design

Unsurprisingly this collection of videos focuses in on the basics of design – complete with punchy explainer videos, practitioner interviews and creative ideas for teachers.

These are just the first two courses the team have been working on for Adobe – so expect loads more over the Summer!.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google