Image of two women holding up a sign saying We Hosted A Webinar - Belfast Design Week

We Hosted A Webinar: Makematic Behind-The-Scenes Episode 8

If you’re like me, a 20-something-year-old who is eager to learn and try new things but at the same time who is terrified to learn and try new things because it’s – well – new, then you’ve come to the right page.

Public speaking. Two words that for some people it’s a walk in the park, but for others who don’t have that much experience in (a.k.a me) it’s a -20C walk in the park with sleet, heavy rain and realising that your coat doesn’t have a hood. This year, I decided to take that walk into public speaking, albeit it was online and someone else was there to co-host with me. Besides that, the nerves were there, the pit in my stomach was present and I ran out of breath a lot.

This episode of the vlog explores the journey that Tasha (our Social Media Producer) and I went through when we hosted our first webinar for Belfast Design Week. It was a journey, to say the least. We prepared our content a week before, figured out what we were going to say the day before and mentally preparing ourselves for the pressure two weeks before. So in short, a lot of prepping happened.

To ensure that the webinar ran smoothly, I had to venture back into the office to get reliable WiFi. If you have the same internet provider as me, which fails on a daily basis and consequently makes me appear to freeze during Zoom calls with an unflattering expression, then you know what the frustration feels like. I won’t name names as to who this said internet provider is as A) I might get in trouble for legal reasons and B) because I don’t want anyone else to suffer the same internet fate as I do.

If you haven’t already watched the vlog, have a look at it below!

https://youtu.be/koyyDE9H2Q4

Fun fact about this vlog, we practised the webinar 7 times. Practised social distancing whilst doing the webinar. And learnt that public speaking (virtually) isn’t too bad at all. Though I can’t vouch for in-person public speaking, I think that’s a whole other level of panic.

Watch episode 8 here!

Shameless plug right here, but after you watch the vlog, watch our webinar too called “How To Design Your Instagram Feed To Educate Your Audience”. It’s now live on the Makematic VOD. It’s short and sweet, and you might learn something about how gen Z wants to use Instagram now. If you don’t fancy watching and prefer reading, I did write about the webinar in this condensed version. Just to warn you, this doesn’t have as much information as the webinar, so you might as well watch the webinar.

Belfast Design Week 2020: Educating Gen Z On Instagram

This year’s Belfast Design Week was a little different. Instead of coming together in person, it was all on Zoom. Zoom is fine, it’s just not the same as going to an in-person event, meeting new people and taking one too many free snacks.

Yesterday (04 Nov), we hosted a webinar entitled “How To Design Your Instagram Feed To Educate Your Audience” with a focus on how to gain the attention of Generation Z. For those who attended and to Belfast Design Week – thank you! For those who didn’t get a chance to hear what we had to say, we’ve put some key highlights about Post-Millennials (Gen Z) and how Instagram is changing as a platform in terms of how people are using it.

29.6% of Instagram’s users were in the 18-24 age group (Statista, 2020)

With the current social climate that happened this year and is continuously happening, Instagram is no longer an appropriate place to exist unfazed by current events, politics, cultural and social issues, and much more. 

Travel photos and group selfies have been replaced with protest photos and educational infographics.

With a quick search, you can find posts advocating for anything you can think about with thousand of engagements. Posting bite-sized squares of information in the form of a carousel which Instagram launched in 2017, has been used by activists, advocacy groups and well-meaned individuals as a way to educate and inform.

Consider it something like PowerPoint activism (Nguyen, 2020)

In a time of social unrest, these text-based slideshow graphics have found new resonance and an eager audience, like Gen Z, on the platform, which has been known for prioritizing still images over text.

But if you are planning to do this text-based slideshow graphics, make sure that it’s coming from a good place. This means that if you’re trying to educate your audience on a certain topic or matter, you need to make sure that you are practicing what you preach as Patel (2017) stated that “Gen Z is going to know very quickly whether they are a part of something special or are caught in a big-talk campaign”.

As social media users, it’s up to us to be more critical and intentional with our digital footprints. This is something Gen Z (individuals like myself) wants to use social media for. We want to be educated and learn more about what is happening in our society, as sometimes in schools we are not taught about certain things, therefore we take matters into our own hands.

Learn more about Post-Millenials and Civic Engagement here.

We had recorded the webinar so that everyone who did not attend is able to watch it – even folks who didn’t sign up. Look out for this next week!

Image of young woman smiling with an office background. Back to work, covid-19 edition stated as text

Back To Work: Covid-19 Edition | Makematic Behind-The-Scenes Episode 7

Technically, we’ve been working. We’ve never stopped. But in this vlog, we’re showing you the office space – COVID19 edition. So technically, we went back to our official workspace.

Fun fact, there were more sanitisers and face masks in the office than there were people. This is probably quite a common thing nowadays and our office in Belfast was no different. In this vlog, I take you an “unofficial” office tour to show you the measures we have taken to ensure that the space is safe to work in. I say “unofficial” as office spaces should be more lively, with more people and more banter, hence I vetoed this tour just like I am with 2020.

In this unofficial tour, you’ll see the layout of the office, the sanitisers and face masks that I mentioned, and clips of me aggressively wiping surfaces and anything that I’ve touched at the end of the working day. You’ll also hear various safety messages (e.g. wash your hands, wear a face mask, etc.) that you may have heard over the past six months because those messages are the only consistent and non-changing rule that we’ve been told to do.

If you haven’t watched the vlog yet you can watch it below, where I have embedded into this blog (you’re welcome).

Spoiler alert: we’re back at home because the rules change all the time. Literally, all the time. We’re complying and working back at home in our little office spaces. If you’d like to see our home office spaces, you can read it here.

I don’t know when we’ll be back. But when we do, I hope that we can go back to when we feel safe and when there are more people than sanitisers.

Watch episode 7 here!

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